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Supporting Community Driven Tourism in Rural Communities.  

Our Goal

The goal of UPLIFT was to support tourism through community driven efforts in rural North Carolina. UPLIFT worked regionally - across county borders - to support local tourism leaders and practitioners in realizing their vision for tourism in their community, including natural, recreational, cultural, agricultural, culinary, built, and other tourism.

Our Impact

Explore the story of UPLIFT’s impacts through this recap video showcasing the people, programs, and projects that supported communities throughout the region.​

Our Resources

Our Thanks

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Thank you to the U.S. Economic Development Administration for funding this program and to NC PRO and the North Carolina Department of Commerce for their support and partnership.

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Listen to our podcast

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  • Spotify

Support for this program came from the American Rescue Plan Act (ARPA) to address the impact of COVID-19 on the hospitality, tourism, and outdoor recreation industries. The UPLIFT program was funded under award 04-79-07689 from Economic Development Administration, U.S. Department of Commerce.

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