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Are you ready to take your visitor experience to the next level? Whether you have a new idea, or an existing experience you would like to enhance, join UPLIFT and the Smithsonian Institution as we walk through examples and best practices for developing engaging and memorable visitor experiences. Through hands-on-activities and practical discussions you will develop a roadmap to jumpstart your visitor experience. 

 

The program is split into three components, two 1-hour online workshops (January 21st and 28th) covering examples, best practices and the things to think about when developing or enhancing your experience. 

 

As you go through the workshops you will fill out a worksheet that will create your roadmap for developing your visitor experience. The third workshop will be a 2-hour in-person workshop at a site near you (see schedule and locations below) where we will work together to brainstorm, discuss and flesh out your visitor experience roadmap even further so that you are ready to take your next steps to jumpstart your visitor experience. Optional online ‘office hours’ will also be offered after the in-person workshop on February 25th to provide the opportunity to further discuss and refine your visitor experience.

Who should attend?

Any tourism or recreation business, site or attraction as well as artisans, performers, farmers, historians, naturalists or others looking to diversify their revenue stream through tourism.

What do you get out of it? 

A ‘roadmap’ document that outlines your next steps in creating or enhancing your visitor experience as well as a better understanding of what makes a great visitor experience. 

How much time and money will you need to commit? 

No money - the program is FREE! 

Attend two zoom calls (approximately 1-hour each) and an in-person workshop (2-hours). If you desire, you can also meet 1:1 with our team to discuss your project and get additional support.

AGENDA

January 21st 2025 (12 noon - 1:00pm) - Defining your Visitor Experience

  • Welcome & Introductions 

  • Overview of the Workshop Series 

  • The Building Blocks of a Great Tourism Experience 

  • Examples of Tourism Experiences 

  • Creating or Enhancing Your Experience (description, unique value proposition & name) 

  • Time for Discussion (post webinar) 

 

January 28th 2025 (12 noon - 1:00pm) - Best Practices for your Visitor Experience

  • Welcome & Introductions 

  • Cultural Heritage Tourism Experiences and Best Practices (Smithsonian experience)

  • Story Telling 

  • Structuring Your Experience (Anchor activities/locations, additional components & logistics) 

  • Time for Discussion (post webinar) 

 

In-Person Workshops (February 4, 5, 6, 11, 12) - Roadmap for Creating your Visitor Experience

  • Welcome & Introductions 

  • Brief recap/refresher of webinar content 

  • Pitching your Experience 

  • More on logistics, cost & pricing as well as risk management & mitigation

  • Brainstorm & Discussion 

 

February 25th 2025 (3 - 5pm) - Follow-up Office Hours 

Scheduled office hours for 1:1 discussion with the UPLIFT & Smithsonian Team

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